A quick and easy tip to increase your persuasiveness:
Tap into the power of 3:
Look around you:
- The 3 Little Pigs
- 3 Blind Mice
- Goldilocks and the 3 Bears
- Vedi, Vini, Vici
- Inform, Engage, Sell
- See No Evil, Hear No Evil, Speak No Evil
- Life, Liberty and the Pursuit of Happiness
When you analyze any stories, anecdotes, try and spot
the pattern of threes and notice how it sticks to your memory.
The human brain (even with all its power) doesn't
remember more than 3 ideas at the same time.
Even when you go back in time – when religions were
actually formed and created a following, you'll notice the
pattern of 3 things, objects or ideas.
Use it in your sales messages and your prospects and
customers will never forget you. They won't be able to help
it – you'll have embedded your message in their brain.
It's one thing to get remembered, and quite another
to get them to take action. For that you need to understand
the complete sales message.
Nobody explains this better than legendary marketer
Ted Nicholas in his interview at …
Ciao!
Sanjay Pande
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