"Do you want to learn how to get around 4 times as
many people to read your ads and increase your response?"
Yes? Of course, who wouldn't
Now, ads do come in different shapes, sizes and even
mediums. I'm only going to talk about print ads in newspapers
and magazines where you would probably pay a pretty penny for
an insert and really want it to work for you.
Let's do some basic math
10000 People read the paper
1000 See your ad
100 read your ad
10 respond
If you paid $500 and 10 people paid made you a profit
on average of $50 per head, you broke even on that campaign
and will easily be able to make profits on the back-end and
we'll talk about that another day.
What if you could increase the readership of your ad
5 times – making 5000 people see your ad.
You can!
Remember this – 5 times as many people read articles
when compared to people who read ads.
If you disguise your ad as an article and make it look
exactly like and article in the publication you are advertising,
you can make 5 times as many people not just see it, but read it.
Some publications really dislike it and consider it
deceptive. They will force you to add the word "Advertisement"
on top – which is called a "slug"
You can always pull your ad if they insist on it.
Let's do some basic math again
10000 People read the paper
5000 See your ad (5 times)
500 read your ad (It's an article so even more will)
50 respond
Front-end profits $2500 – $500 = $2000
There is more to it, such as the words you use the
actual audience of the publication and the offer.
Personally I would like to be in the second example.
So forget about designers and your logo. Make your
ads look like articles and reap the benefits.
None … I repeat NONE of your competitors will
even know what you are doing.
Pretty cool eh?
I learnt this simple trick from an absolute master
who gave it away in his interview at
www.MasterCopywritingAudio.com
Later,
Sanjay
